AI-avatar UGC
Burst My Bubble · Concept 1
An AI-avatar performance built around a gameplay discovery hook.
Production experienceHigh-volume delivery backed by a repeatable production system.
1,000+video ad assets delivered
100+playable ad builds delivered
3service areas: video, playables and adaptations
Selected creative workSee the craft.
See the craft.
Explore the formats.
AI-avatar videos, from concept and script through production and editing.
AI-avatar UGC
Burst My Bubble · Concept 2
A different avatar and a competitive angle: every gameplay decision matters.
The production gap
Your testing roadmap should not be limited by your production bandwidth.
01
More tests, without more coordination
One accountable partner manages briefs, assets, formats, review rounds and final delivery.
02
Concepts built around your game
Your gameplay, audience and campaign brief shape the concepts, scripts and variations we produce.
03
Volume that does not destroy consistency
Defined QA gates protect messaging, gameplay accuracy, format requirements and brand details.
A useful first step · Free creative review
What could your team test next?
Get 3 creative angles for your mobile game, with example hooks and a suggested production batch. Built for studios investing $100k+ per month in paid acquisition.
Three directions. A practical starting point.
Share your game and, optionally, existing ads. We review the available material and prepare a concise, human-reviewed concept outline for your team.
- Three concept directions grounded in your game
- An example opening hook for each direction
- A suggested batch to take into a paid production pilot
A concept review, with no purchase obligation. Finished ads and full scripts are scoped separately. We confirm fit and timing by email before preparing your review.
See an example review
Illustrative brief: a fictional bubble-shooter game with aiming, bouncing shots and limited moves. These are sample hypotheses, not client work or measured winners.
01 · The overlooked bounce
Hook: “The straight shot isn't your only option.”
Show a blocked direct shot, then reveal a wall bounce that clears a cluster. Produce only if the game supports that interaction.
02 · One move left
Hook: “One move left. Where would you aim?”
Pause on a real gameplay decision, invite the viewer to choose, then show the result. Test decision-first against result-first openings.
03 · My first attempt vs. my next
Hook: “Same board. A different approach.”
A creator compares two genuine attempts, highlighting the aiming choice rather than promising an easy win.
Suggested production batch: 3 short gameplay-led videos, one per direction, plus an alternate opening for each: 6 video variants in one agreed aspect ratio. Confirm assets, scope, rights, pricing and schedule before production.
Behind the deliverables
Real briefs.
Real briefs.
Practical production experience.
Examples from client engagements, described without names or creative assets. The focus is on the work we handled and the production process.
Multiple formats. One coordinated workflow.
- The challenge
- A mobile-game advertiser needed UGC, playable ads and video format adaptations across recurring production batches.
- What we handled
- Concept and script preparation, production coordination, batch tracking, client review rounds and revisions across the workstreams.
- The deliverables
- UGC videos, interactive playable builds and video adaptations across 2 delivery formats: portrait (1080 × 1920) and landscape (1920 × 1080).
Relevant when your UA team needs ongoing capacity across several creative formats.
From approved concepts to creator variations.
- The challenge
- A mobile-game campaign needed several creator executions while keeping the approved message consistent.
- What we handled
- Concepts, hooks, scripts, creator coordination, gameplay integration and edits, with approvals tracked by batch.
- The deliverables
- Creator-led video executions and variations built around approved concepts and gameplay.
Relevant when you need creative variety with a clear brief and organised reviews.
From a gameplay brief to an interactive ad.
- The challenge
- Mobile-game campaigns needed playable experiences with clearly defined interactions and a reviewable visual direction.
- What we handled
- Playable flow and frame planning, development, visual implementation, client feedback and build revisions.
- The deliverables
- Interactive HTML5 playable builds developed around the agreed gameplay brief.
Relevant when your team has a gameplay idea and needs a partner to take it through production.
These examples describe production work, not measured advertising results. Deliverables, review stages and technical requirements are agreed for each engagement.
Playable adsPut the gameplay
Put the gameplay
in their hands.
Three interactive experiences. Play directly below and explore what we can build for your game.
Capabilities
Three ways to extend your creative team.
Choose one service or combine formats around your game and testing priorities.
Video ad production
Real-creator UGC, AI-avatar videos, gameplay capture and motion graphics. Concepts, scripts, creator coordination and finished edits in one workflow.
Playable ads
Playable concepts, interaction design, development and QA, delivered against your agreed ad-network specifications.
Creative variations and localisation
New hooks, alternate CTAs, cutdowns, aspect ratios and language versions to extend your creative testing.
Our production edge
Creative intelligence.
Creative intelligence.
Connected to production.
Revenxa analyzes competitor mobile-game creatives to identify hooks, messaging, formats and changes in creative activity. Our team uses those insights alongside your game, audience and brief to develop concepts with a clear reason to test them.
From Revenxa insight to finished creative
01 / RESEARCHRevenxa: competitor creatives, hooks and messaging
02 / CREATIVE DIRECTIONDatalogy: concepts and scripts built for your game
03 / PRODUCTIONVideo ads, playable experiences and test variations
OUTPUT Distinct concepts, a testing rationale and finished assets.
How engagement works
Start with one focused paid batch.
Evaluate our creative quality and working process before planning ongoing production. No automatic monthly commitment.
1
Share your brief
Tell us about your game, audience, testing priority and preferred format. We review your assets and references.
2
Agree the scope
We quote the deliverables, schedule, approval stages, included revisions and usage rights before work begins.
3
Produce and review
Approve concepts and scripts, review production milestones, then receive finished assets checked against your brief and specifications.
4
Test and plan the next batch
Share results and feedback from your UA team. We scope further concepts, variations or an ongoing production schedule together.
Who’s behind Datalogy CreativeProduction experience.
Production experience.
A game-maker’s perspective.
Dhawal Tripathi
Founder & CEO, Datalogy Software
Datalogy Creative is the mobile-game creative production offering of Datalogy Software Pvt Ltd. We bring together concepts, scripting, creator sourcing, video production and playable development.
Dhawal also founded DNR Game Studio, a separate company that develops and operates its own games. That hands-on game-development experience informs our approach to gameplay, player experience and creative production.
Our proprietary creative-intelligence system, Revenxa, supports research and ideation. Datalogy’s team develops the creative and manages production, with your team involved in the agreed approvals.
Professional indemnity and commercial general liability coverage. Certificates available on request.
Common questions
Before we begin.
Clear expectations make creative production faster.
Can you work alongside our existing UA and creative team?
Yes. We can execute your briefs or develop concepts for your team to review. Your team sets the priorities and approves the agreed direction; Datalogy handles the scoped production. We work on individual projects as well as ongoing engagements.
Can we choose real creators instead of AI avatars?
Yes. We produce both real-creator and AI-avatar videos, along with gameplay-led creatives. We agree on the production approach before work begins, based on your brief, audience, brand requirements and budget.
What do you need from us to get started?
Share your game link or build, target audience, production needs and any relevant assets or references. Existing creative results are useful if available. We review those inputs with you before recommending concepts, deliverables and the production approach.
Can we start with a paid pilot?
Yes. We scope a focused paid production batch around your priority format and brief. The proposal defines price, deliverables, timing, included revisions and usage rights. An ongoing monthly engagement is agreed separately after the pilot.
How are pricing and delivery dates decided?
We quote after reviewing your brief. Format, complexity, creator requirements, usage rights and asset availability affect the scope and schedule. Deliverables, review stages and timing are agreed before production.
How do approvals and revisions work?
We agree on the creative direction before production and define review stages and included revision rounds in the proposal. Changes to approved scope, including additional shoots or concepts, are discussed and quoted before extra work begins.
What about usage rights, source files and confidentiality?
Usage rights and any raw footage or editable source files are specified in your proposal. Creator, AI-avatar, music and other licensed assets may have different terms. We can work under an NDA and only share your creatives or results publicly with your permission.
How does Revenxa inform the creative work?
Revenxa analyzes competitor creative activity, hooks, formats and messaging to inform ideas worth testing. Datalogy turns those insights into concepts for your game. Results and feedback your UA team shares can guide later iterations. Competitor activity is not proof of CPI or ROAS, and creative performance must be tested.
Let’s work together
Discuss your project.
Investing $100k+ per month in paid acquisition and need more creative production capacity? Share your game and creative priority. We’ll discuss the production approach, scope and timing.
- Video ads, playable ads and adaptations
- Ongoing production for your UA and creative team
- Scope and pricing tailored to your brief